I'm not hugely privy to the storyline, but it is my understanding a loose group of forum-goers from reddit, 4chan, neogaf, and probably other communities banded together to vote EA into the #1 status of worst company in america for various legitimate reasons. EA then very shortly after (like within a week) introduced this idea that they received the designation in part because of backlash regarding homosexual content in one game (of a series that has been featuring such content since '07). Now no one cares about why EA was really voted into this honor, but rather all the issues related to this (seeming) misdirection. This article is a perfect example.

EA: 1 Consumerist+Voters: 0