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Perhaps they could be clear how big a customer needs to be to matter, so those not big enough can self select to providers with customer service.

(just finished moving a client's last GCP env from an acquisition to AWS)

I had a client who spent $1M+ per year on Google Ads, and Google would fly them to California each year to meet with their account manager.

I don't know what the equivalent GCP spend would be to get similar treatment. Presumably higher. So that's a data point, at least.

Not even their biggest customers get any good support.

You pay for it.

The problem with GCP is the same problem with Google overall — arrogance and lack of knowing how to deal with real people.

You have to respect your customer, the work they did and organizational constraints when you are coming in to a large company.

Maybe in other sectors, but not on Cloud. I've been an involuntary GCP customer on two accounts that were mid single digits millions a year and one that is among GCPs larger customers. In all cases, Google was a nightmare to work with. Support is better when you're spending absurd amounts, but it's still an awful partnership, distinctly worse than their competitors.