It was dead the moment my company got used to expecting us to have video meetings from 8AM to 10AM.
It's one thing to get me into the office - it's another to expect me to get everything done in my morning routine, get to the office and immediately be ready in front of a desk, contributing to discussion, communicating status, etc.
By the time these meetings wrap up, I get the post meeting notes written down/persisted and do all of the other things you need to do after being in meetings for 2 hours, it is almost lunch time.