Russ Cox puts images into QR codes. Here's how
plus.google.com
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Really cool stuff!
I use a similar technique (just the center part, though) on http://www.qrpixel.com .
Then the question is: Does it actually make sense to use an QR code for that alone?
(for a visualization of that see: http://www.mobileinc.co.uk/2012/01/which-one-of-these-billbo... )
If you want to try it out yourself the best QR code online tool I know is QRHacker.com
for me a QR code is a bookmarking tool. I am at a restaurant with friends, I like the place and want to keep a note. What's cooler / more practical: (a) take out a blocknotes, a pencil, and write stuff (b) put the 10434th business card in my wallet, which by now looks like a watermelon and I can barely put it in my pocket (c) take my smartphone and "delicious" the URL encoded in the QR code.
I believe they have a reason to be.
If you put more info into the code then certainly scanning is the better way but then you're limited with what graphics you can apply to the code.
However, I do feel that the QR code really is overkill for encoding a URL. At some point, couldn't we just standardize on some easily OCR'd font in a some sort of graphical frame and have software recognize/parse that?