In-App Product Placement Or The Future of Mobile Ads

Ask nearly anyone if they want ads in their mobile experience and most of them will respond with a stentorian "no". The late Steve Jobs even stated in 2010 that mobile ads "suck". Yet the dollar spend in mobile "ads" is going up exponentially and is predicted to soar over the next few years, from $3.3 billion in 2011 to a whopping $20.6 billion by 2015.

Yet therein lies the rub. If consumers are so turned off by mobile ads then how does mobile ad-based revenue increase over 600% in the next few years?