> Prices assume ... est. gas savings of $3,600 over 3 years.
Seems shady
Seems shady
"Our car is only 15k!*"
* Except no manufacturer sells the base model. Plus they'll add their own add-ons like anti-rust that has no scientific basis. Also doesn't include the shipping cost. Also AC tax isn't included despite literally all cars having AC
The only manufacturer website I've seen that isn't super shady and actually includes shipping costs by default is Subaru for some reason.
Edit: Other comments say they've been doing that for a while, even with the 3 series. So, I guess it's accepted? Urgh.
In other words it generates a new thread on social media once in a while, with people talking about whether or not there are cost of ownership savings, with the truth generally coming down in Tesla's favor. And still regardless of how you interpret the cost equation, the controversy brings attention.
And more in line with Occam's razor it just spurs awareness in the user reading the web page. You could say "no, it deceives the user." I think it doesn't; more deceptive is having a published MSRP when dealers add thousands to that published price and lie about EVs while they sell legacy cars.
Misquoting is not an argument.
It’s not shady because it’s clearly labeled.
Anyway, it’s kind of silly to say MSRP is “more misleading” when MSRP literally stands for “manufacturer suggested retail price.” It says right there in the name the retail price may be higher or lower.
I don’t think this is some clever Streisand effect marketing ploy. It’s just slimy pricing practices.
I'm saving $40k in 3 years if I don't buy one of these and I put gas in my car!
Perhaps they should provide an option for a hypothetical price comparison with train/bike? Not sure the marketing team would like how that comparison turns out through...
All I'm saying is that Tesla claiming you are going to save $100 a month in gas is based on a whole lot of assumptions. It's not money in the bank.
FWIW: I've owned a Tesla for 6 years now and I'm pretty sure I still spent more than I would have buying like a Prius or Volt or one of the other hybrid vehicles I was looking at at the time.
Should cheaper ICE cars subtract from their sticker price the potential investment earnings of the money that you save versus buying a Tesla? Obviously not.
Secondly, I think the selling point of EVs is the TCO, even with today’s relatively expensive EVs, significantly less expensive all-gas cars end up being cheaper (and the Tesla is more appealing to me than hybrids, which frequently feel bad as someone who really likes to drive). But, it makes sense to me for the landing page to instruct the users about this (like Energy Star appliances do): the UX design might not be the best here, but it’s pretty hard to get all the way through the Tesla sales flow without being told clearly what the actual cost is.