I am having a really hard time comparing all the available traffic analyzers; I had my eyes set on Gauges (http://get.gaug.es) because of its pristine look compared to the unholy mess of Google Analytics, but maybe there are better or equally-good alternatives out there.

How do you compare the tools available out there, as long as one of your main parameters are design/UX?

It feels like there are as many traffic analyzers as there are to-do apps for iOS.