AI and the Rise of Mediocrity
time.com
time.com
It was prescient. And i think this article captures the same sentiment.
I hear stuff like this all the time. It feels odd, given that pulp fiction dimeback "novels" exist for over a century. Some of these series run into several thousand issues, with authors expected to write a new novel each week.
The "mediocre but quickly producible content" has existed for ever, and it hasn't drowned out the "serious" novel market. Why should it now?
That’s true in the absence of subsidies and I’d wager that the relative or differential effect of subsidies is minor in terms of explaining why $1 croissants sell well at Costco.
By what and how? Don't left us hanging like this.
I'm not sure how old you are but when I was growing up in America in the 70's, eating out meant either high-end/pricey restaurants or MacDonalds, Burger King, Pizza Hut, or Taco Bell. Now you can get Thai, Sushi, Indian, Sichuan, and more.
I grew up in US flyover country and I remember the 70s and that's not the case.
There were diners. There were mom- and pop-owned holes in the wall. There were more respectable "family restaurants" that didn't serve what was called "ethnic food" at the time but were certainly not fast food and were also reasonably priced. I remember my 15k-ish population town's one Italian restaurant and its one Chinese restaurant and the short-lived Greek place, none of them chains but all highly Americanized. Half an hour away in a nearby small city there were many more options.
> Now you can get Thai, Sushi, Indian, Sichuan, and more.
Those are all things we can find in the present-day equivalent of a 70s food court. They're part of the new fast food - mostly garbage.
Nobody is paying Costco a 'subsidy' to produce cheap croissants.
The big box stores incentivize the supply chain to do things faster/cheaper. Cheaper ingredients, shorter baking times (hence maybe some other additives needed), etc...
So, cheaper butter, oil additives, cheaper flour, additives to streamline short cooking times, easy movement, texture for packaging, etc..
It all adds ups to "it's ok, but meh".
I think it is incorrect/misleading to suggest that they benefit substantially from subsidies that are not available to the $8 croissant maker. (Costco benefits more from highway subsidies, for example, but not by enough to move the needle between $8 and $1…)
I'm 'assuming', that if it is something like 1 cent, or 5 cents. Then it is a larger impact on the 1$ Costco Croissant), versus the 8$ bespoke croissant.
Then we'd also have to look at quantity sold.
Crouasant Sold Price Per Unit Total Revenue Cost Of Goods per unit Subsidy Total Cost of Good Total Subsidy Profit Subsidy / Profit Costco 100000 1 100000 0.2 0.1 10000 10000 90000 0.111111111 Bespoke 100 8 800 0.5 0.1 40 10 760 0.013157895
So, it is true, Costco makes a larger percentage of profit from subsidies than the bespoke.
11% versus 1.3%.
The Quantity is much bigger factor.
So guess, on balance, Costco is more subsidized than the small baker. Man, we should include labor too. Basically small bakers are at huge disadvantage.
Edit
My spreadsheet didn't look good here. Is there a way to format HN to show a table?
We already have a market for books, we can observe the market for books, why do we need a food analogy?
Because the tech community only has ideas that involve solving problems with tech. Provenance is (relatively) easy to address with tech. Measuring quality might require human input, so that's right out.
There are a million novels now, of which 90% is self-published for a reason (no one wants to publish it, because it won't make any money). With a text generator, there are now 10min lion novels, of which 99% won't make any money.
The book market has found methods to deal with the "99% is garbage" problem. This isn't new.
One, AI creates a a 99.999% garbage situation. Which as anyone who deals with SLAs can tell you is a world apart from 99%.
Two, Clarkesworld has announced quite clearly that the scale AI creates is not solvable using the old methods.
The new tools have dialed the trash volume to 11. It is now possible to have infinite trash. Thus the value goes to zero.
OTOH, Rowling has sold close to a billion novels.
Novels seem like they should have the same dynamic. It's effectively free to write novels. You only pay with time and stress and don't need money. But without a publisher to market you, the hope that anyone will ever read what you write gets dimmer and dimmer.
In the same vein, I feel like serial cartoons are holding out much better right now than filmed television. They're still in a golden era, probably because they're so much cheaper to produce that they can survive not being popular without getting canceled.
It's possible this is at least partially an effect of getting older, but I do tend to find smaller works to have a bit more character and chance to be entertaining. Obviously the hard part is sorting that out as the signal to noise gets smaller.
This is an interesting phenomenon with AI. People immediately assume that because AI has the ability to flood the market with mediocre art/writing/whatever, that artists and writers are screwed. In my experience it's quite the opposite; when the market gets flooded with repetitive mediocre garbage, the relative scarcity of something unique increases and actually increases the price, accordingly.
To the author's point, you can get the same Adidas shoe as everyone else for $50, or you can get a largely similar-looking pair of Guccis for ~$800 US[0]. Those Guccis would not exist if not for the mass-market cheap option; there would be no reason to splurge on an expensive unique purchase if everyone else was already wearing something unique. Or not wearing shoes at all.
This has been my experience since the introduction of stable diffusion and dall-e as well. Just anecdotal, as I don't have any access to hard data, but the artists I've spoken to say that their commissions and fanbox subscriptions have gone up since SD was released. Much like the trope of friend groups keeping an ugly friend around to make themselves look better, the mediocre and soulless AI art that's flooding the internet has, apparently, made people appreciate human output as a premium brand.
[0] https://www.nordstrom.com/s/gucci-new-ace-sneaker-women/4701...
What is scary about AI is not ChatGPT or Midjourney, Dalle, whatever. What is scary is that they showed up 10 years sooner than the earliest predictions, and are still rapidly improving. That is what should give people pause and it's amazing how many people miss this.
This is a very big "probably". About as big as the "in a few years, AI drivers will probably be better than human drivers" line from 2015.
Regardless: an AI can definitively be better than a human at something like Go (a closed game with a clear win condition) or driving (a logistical task with no creativity). But how do you define "better" when it comes to art? From a technical perspective, AI is already better than the vast majority of human artists! Very few artists would be able to, say, draw images of nature to create something that has the same contours as a popular meme[0].
So, arguably, we're already at the point where AI-generated art is "better" than human art. The question is, does that matter? Or does it matter in the same way that it matters that a motorcycle is faster than Usain Bolt?
There will come a day when someone realizes they don't need a team of artists, they just need one. And that one doesn't need to be that good (read: paid well) either.
Human art isn't going to disappear. Definitely not. But the value of it is on the cusp of falling dramatically. Banksy will stay popular and still command millions. However that kid who you graduated with that is "an incredible artist" probably just went from a 75% chance of a decent artistic career to a 3% chance.
Now this will happen with graphics and writing as well. Handmade graphics will become a niche, and there will be top graphic artists working for new AI models, like top tailors now do in fashion.
This is just the beginning of extreme market disruptions. All commercial driving will certainly be automated within the next 25 years. Things will change. Markets will adapt.
And if the rich are smart, they won't let people starve. Because this does not serve anyone. Hungry angry mobs will sow chaos and destruction.
By what measure of better? Is a work by Thomas Kinkade[1] "better" than one by Leon Glob[2]? Statements like this are utterly bizarre to me.
Bit of a nitpick but the best known predictor of this kind of stuff is probably Ray Kurzweil and he's predicted AI passing the Turing test for 2029 since 2005 or so, so the state of AI being a little pre Turing now is almost spot on.
He also got AI beating humans at chess correct to within a year. It's not actually that hard - you plot computer capabilities on a log graph and extend the line a bit.
What is maybe a little scary and amazing how many people dismiss is the bit after 2029.
I would have a slightly different take. They all exist for the same reason: extremely cheap labour overseas. That's why there's enough spare cash sloshing around to provide what is the main differentiating factor: marketing. Get the marketing right and you can charge far more for almost the same product. If your shoes were made locally and cost $200 on average, you'd a) pick shoes for longevity, not looks, and b) not be that impressed with shoes that cost "only" 4x more.
To translate this to AI: they're both using AI. Just one has better marketing paid for by higher prices.
This is way beyond AI. Culture just repeats itself, from movies to fashion to music. In case anyone was wondering - in the never ending loop between oversized baggy jeans and skinny jeans, we are right at the very end of the baggy era, looping back to skinny in a year or 2
So is this article complaining that instead of looping between baggy and skinny we should all be wearing silver spandex space suits? I guess thats true, but also Im good with just jeans personally
[1] https://www.nytimes.com/interactive/2019/05/24/business/medi...
And including AI. If you watch movies, from around 90-95 you will notice the same talk about AI taking over the world, jobs, and all the schizofrenia surroinding it.
Yes, culture is often derivative and yes sequels happen – but also culture builds and shifts and changes unpredictably and delightfully.
"AI", code gen, etc. have only amplified my creativity and output, soooo if you are feeling mediocracy creeping in, it always was. Sorry.
If anything this has only highlighted something I have said for 40 years. Ideas are a dime a dozen, everyone is mediocre(including me), execute.
Now, we will see who has the real ability to produce...
Seems like @dorkwood is the artist (creator), and you are the critic. :)
I also fail to see why it is relevant to point out that the OP lacks artistic skill - it was the vision that was valuable to them; putting a paintbrush to a paper is simply a medium that they were able to circumvent with a simpler solution.
Large orgs and high level execs are seeing an opportunity to produce cheaper, lower quality product more quickly.
These same orgs seem largely blind to the fact that while they are working to make their staff redundant to surge profits, those same staff have been massively empowered with leverage that would allow them to build competing products that would be more competitive.
Work at an org as a backend engineer? Know enough domain to build a competing product, but have no design or frontend knowledge? AI to the rescue.
In tech the biggest threats to large orgs has always been small teams with drive and vision, those teams can be smaller now and likely made up of former employees.
The article touches on a more philosophical (and some cases actual [1]) negative feedback loop: these tools are trained on human output, explodes into popularity, and–greatly boosted by seedier, low rent content farmers and the likes as well as mind boggling scale and speed–is fed back into the same input stream: akin to the “photocopy of a photocopy of a…” effect. I recall years ago scoffing at talks about how the Internet will soon be an unusable torrent of detritus that drowns out actual useful or interesting information and looks at Google search results here we are.
When it comes to generative tools, sure, there are defenses and mechanisms to mitigate this effect to a certain extent, but it also has a likewise effect on humans and society, which doesn’t, not really. We are constantly driving the bar lower, both from the business and consumer perspective.
A parallel: Look at mass produced, cheap consumer goods. I’m not ancient, but I’m old enough to watch my era of cheap goods (which my betters lamented over compared to “their time”) also become replaced by notably worse quality products than before. We don’t even seem to care if the thing meets some minimum threshold of functional in its purpose, it only matters that it’s immediately available and cheap enough to dispose of if it sucks especially bad. This is an excellent proposition for economies that have been working extremely hard to push society in this direction. It’s awful for everything else. This is a drain-circling race to the bottom with disastrous ecological and human implications.
Of course, you can dismiss this as shouting into the void, technological old man yells at the Cloud… which it is. The ram has touched the wall, Pandora’s box has been opened, the genie is out of the bottle. But when I compare it to other technological disruptions in human history, “AI” products and services are impinging upon widespread sociopolitical and economic stressors and challenges resulting from just the regular-ass Information Age. Since we are increasingly a technological society[2], and our most trusted but flawed quantifier for value and worth is money, profitability is the predominant motivator from big tech. Not so much its benefit to humanity or whatever delusion VC sociopaths and techno-narcissists are on about. AI is a tool. I’m not afraid of tools. I’m afraid of a race who has a difficult relationship with its tools and is prone to squander them on stupid or awful things.
I think the confluence of hyper capitalism, nascent technology, and human nature will make slowly boiled frogs of all of us, cut off from our true potential emotionally, intellectually, physically, artistically, morally, and ethically.
[1] https://futurism.com/ai-trained-ai-generated-data [2] https://en.m.wikipedia.org/wiki/The_Technological_Society
Just like a milling machine can be used to produce wasteful widgets destined for consumer trashcans, so can the same machine be used to create high quality parts used in airplanes... my point is, YES, in the wrong hands any tool can be miss used.
You have no idea how or what Im doing with code gen, or statistics... and you paint it all "generative AI", yawn.
My argument isn’t that “consumer rubbish is good as long as it wasn’t made with AI”, if that’s what you’re getting at.
Using your example, I am concerned that humans are losing what little ability they had to discern which widgets belong in the bin and which are high quality, that’s not an accident and AI is just one of many tools used by the wrong hands to that effect. To be clear, that isn’t AI’s fault, it’s a human problem.
I made no comment on your work, because quite frankly I don’t care. I agree that mediocrity isn’t some new fangled thing that appeared because of AI, but I think it’s pretty naive to dismiss its impact on the issue.
Edit: I just realized that I made a typo in my original comment that I apologize for because it most certainly did sound personal. Unfortunately I can no longer edit.
> that doesn’t mean it can’t be mediocre
Efficiency holds back innovation and creativity. It focuses on cost at the expense of discovery and exploration.
Ideas are cheap and plentiful, everyone has them. They will be pursued, just in greater numbers.
Mediocrity and mass-production have made shoes and tomatoes accessible to everyone at far lower cost, and are not inherently bad.
The author seems to think so, and indeed, with today's GPTs, that is often what you might get back. But I think there's a lot more going on here - with natural language, a lot of the training effort goes into producing natural language output which conforms to the formal rules of language (it is intelligible, syntactically correct or roughly so, follows grammar, and semantically "about" what it is supposed to be about). But the interesting thing about natural language is that there are infinitely many correct responses which are valid formal responses to the prompt, both ones that introduce new or rare creative possibilities and ones that tread the same ground as a wikipedia article, for example (which is usually intended to be very neutral). So an LLM can produce both types of responses - formally correct and boring, formally correct and interesting - and you can see this today by offering "mix-ins" to the prompt like, "Tell me about Saudi Arabia's ruling family, in the style of Peter Griffin". Of course, it won't select to use the style of Peter Griffin without that prompt, but I think you can imagine a "weirdo" LLM that is trained with some positive response toward creative or interesting output too.
I can add more details/comparisons/nuance/explanations/... if you're curious why that matters, but hopefully the distinction is clear now?
Most people want something that's good enough, and they're not willing to pay for something that's N+1 good at 2N price. Other people want something that's N+5 good and will pay 3N price. As AI pushes down the lower bound of cost for creativity, the "mediocre" content creators/programmers/writers are going to get squeezed. At the same time, this means there is an untapped market for the people who can truly be creative and do great work.
Thinking the difference between the Sports Illustrated AI articles and premium sports journalism (The Athletic), blog spam recipes vs America's Test Kitchen, or CNN/Fox front page vs NYT/WaPo/Politico, etc. You're going to have to vote with your dollar to support the things you care about. If you're not willing to pay for the higher quality, you're going to get AI (or other "budget") content that's making it's money by just being good enough to get you to see the advertisements.
It's a free market out there and you need to be aware that just a few percent of people (probably roughly similar to the lurker/poster ratios) are the ones that enable high quality content to be successful. The HackerNews crowd are significantly more likely to be able to actively support creative pursuits that they find valuable, so I'd suggest you do so! Otherwise, when we don't reward quality, why wouldn't people just be mediocre?
And on the value of generative AI, the same argument against new trends has been made on previous inventions. For decades, a typewriter was still more practical than using a word processor on a computer. For more than a decade, calls and SMS were more practical than online messengers and forums.
I think the author might agree that they never will exist, but because of his actual point about what they will do to creative work and communities, not any physical limitations.
I think it is still a solid argument, especially when juxtaposed with anything related to developing something new and innovative, whether in the domain of arts, science, or business. But what I found insightful in this quote was the note about the least predictable things.
The market for 'fully tech driven' content exists, sure, but it'll always just be that.
The examples I always think of are Kurt Vonnegut and Raymond Carver.
Vonnegut's experience in WWII heavily impacted his writing and views, and led him to create one of his best works.
Additionally, when I talked to a war veteran about Slaughterhouse Five he said that the time travel was very relatable. When he came home, he felt like he was moving backward and forward in time. Everything at his home was the same, and it was like he never left. It was such an interesting conversation, and something that made me appreciate Vonnegut so much more.
For Carver, I just really enjoyed learning about his life. His work experience, personal relationships, and experience with alcoholism shows up in almost all of his stories. I find it cool to read a story, and draw parallels to his life.
Additionally, my father was a blue collar worker and worked in many different jobs his entire life. I draw so many parallels from the stories he's told me to Raymond Carver's stories.
I really love forming connections like this to the art that I enjoy.
There's a strong historical pattern that the appearance of the limits of reason has always been due to a lack of imagination, often in the very people who just spent their lives expanding its borders. And these arguments so often rest on "je ne sais quois," it comes off as more ridiculous than parsimonious. If you think you found an illogical or indeterminate system, I'd bet that your body of kmowledge just needs reframing.
Though ever further we might see, surely dragons further be! c:
Using your metaphor at the end: "There's dragons just over the next hill" and "There haven't been dragons so far so there will never be dragons" are both just guesses.
Wouldn't that just testify that Hollywood et al. are no longer really "innovating"?
Which is why, as a creative, I'm not super-worried about AI destroying creativity. It might actually help democratize much of the tools one needs to make a movie or a book, but at the end of the day creative consumption is a human-to-human demand.
I do not think this will result in overall mediocrity. It'll lift those with no access to art or way to pay for human creativity away from absolute poverty, while allowing those that already had access to these things a more competitive market.
I think what llms lack right now is: 1. Continuous input from through different senses 2. Ability to do experiments 3. More modalities like touch, sound etc
Once these capabilities are added then they will be comparable to human “creativity”
Tech (which is nothing more than a lackey of Big Business) will never understand that real demand for cultural artifacts – art, books, film – comes from the consumers' need for real human connection. (The rare exception might be a guy like Steve Jobs).
This is a huge advantage to artists and creative people because they can and will bypass that mindset entirely, and can do so with the confidence that they're connected to what human beings – consumers – actually want.
It's why 'tech forward' orgs like NFLX can't really do much except churn out derivative works, meanwhile you've got the Davids, the Wachowskis, the Cohens, Tarantino, Chris Nolan, etc. constantly pushing the limits of creativity and writing their own ticket, without the permission of big business and its lackey tech bros. When these guys 'break out' of course everyone wants to be their best friend, but in no way was Warner Brothers or Paramount able to mechanize or catalyze that creative genius.
What chaps my ass the most about the current crop of GAI is that its gone after writers and illustrators and artists because, in the process of sharing their works with the world, had that work hoovered up and used for training data without their permission or recompense.
Luckily, all of the mediocrity these systems shit out is obviously superficial and soulless. Yeah you might some day be able to do a fully reactive murder mystery in Zuck's metaverse, but eventually you're going to want to be intrigued and delighted by something truly fresh and human – and that can only be created by other humans.
I think the perpetual image in media that humans are a unique entity with a magical inner force has gotten to everyone's head. It's just a fiction guys. It strokes egos to sell copies. We are meat computers outputting computation. There is nothing special inside. On our current trajectory in a few years AI will be far more creative than any human. Then we'll have to trudge through grumblings about how it feels so "cold and inhuman" despite blind studies showing people greatly prefer AI works.
Perhaps building an AI vastly smarter than us will conflict with replicating this coupling. Perhaps we will prefer artwork from an AI with which we do feel this type of connection. Perhaps this will make us build an AI that is really close to us in terms of experiencing feelings an emotional states, even if it means it's less "smart". This wouldn't be a dull outcome...