Not knonwing Musk before, i was only exposed to the perception of him created by media. It seems like he has turned from someone reasonable to an idiot who is up his own arse now - with off-the-charts god-complex

Interesting that he assumes this is advertisers attempting to control him/X/Twitter. Others would assume advertisers are just doing what they think is profitable, without care for how it affects him. Musk’s assumption isn’t implausible, though, because the specific advertisers in question are very politically active. I wonder if Musk’s assumption is an informed belief, a line for his base, or just personal perception.

He said: "...blackmail me with advertising? Blackmail me with money? Go fuck yourself!"

Reading between the lines, "I am the richest fucking man in the world. You can't blackmail me with money!" This is hubris in the extreme. Elon Musk used to be such an admirable geek. When he became the richest man in the world, it is as if a switch got flipped in his head.