I don't think you understand where those comments are coming from. I didn't interpret it as malicious but rather venting his frustration. It's obviously (very) inappropriate, but there is a (very) big difference between speaking out of frustration and hate. And the apology was after, not before that remark, to be clear. If you have it out for yourself as a Musk-hatee, for one reason or another, I don't think it's meaningful to argue on the semantics. It's not going to win back advertisers, but that's a problem for X/Twitter to deal with, not me. But IMO, and just my view, he's done what is reasonable in apologizing for his remarks, and sometimes you can't do much more but just move on. Likewise, there is nothing of value to extract from these types of debates, hence my last point on focusing on meaningful actions over drama.