> in fact if you're being rational,
Rationality implies free will. I am a clockwork robot, and even if the cogs and gearsprings mechanically approximate rationality, it is really only the affectation of such. For irrationality would also just be obeying the same mechanical pathways encoded in my brain, thus neither is superior, or preferable. I can't even really have preferences, in a meaningful sense.
Also, the encoding of my personality is quite strong, and easily able to ignore the absurd snickerings of your arguments, so you won't win and change my mind, or enough minds of others to make it the dominant paradigm.
Punishment for wickedness remains. You lose.