Sergey Brin: Facebook and Apple a threat to Internet freedom
news.cnet.com
news.cnet.com
Google allow you basic functionality over your own data with them, such as the freedom to migrate to other services, which Facebook and Apple restrict (and profit from).
And he is right that when companies horde user information and then control access to it (for profit) rather than provide it freely, it stifles innovation [though Google themselves do a little of this too].
I'm sure that Google could be doing a lot more to screw everybody's personal information for profit if they chose to, but they dont because they have at least some respect for the common user (though they are not perfect either).
Also, as a side issue, the original (guardian) article is very poor in the sense that the journalist imposes their own narrative on top of what Brin is saying.
On your larger point, I have to agree. If you think about preserving a universally accessible, open web, balkanized data in proprietary app datastores and a privately controlled internet within the internet are definitely two big threats (of course, China's censorship and Iran shutting down internet access and making their own are probably bigger threats, but that doesn't make for page views).
Private data should remain private, but requiring a particular app, or a Facebook account, or a google+ account, to view what is supposed to be public content does actively work against the open web.
As it stands today. Facebook has more complete APIs and is much easier to get your data from them than Google+.
And don't forget that Google makes significantly more profit from its users than Facebook does.
Can you please quantify this?
It doesn't look like the Google+ APIs provide anything even slightly as comprehensive, for now.
Of course, what Brin is complaining about isn't that Facebook won't give your data to _you_; it's that they've been reticent about giving it to Google.
Unfortunately, it doesn't look like G+ is moving towards that direction.
The lack of success with previous federated ID systems isn't encouraging, however.
If the aim is promoting a healthy online ecosystem, Google is a greater threat to startups than either Apple or Facebook in the sense that it is heavily biased against new entrants, and encourages a competitive equilibrium in most markets which encourages the gaming of its search algorithms by actors working in bad faith. Google meanwhile insists that the ranking problems of good sites are the fault of webmasters rather than its own problems measuring site quality, focus and user engagement.
The problem here is with Google, not with Facebook or Apple.
Even more so, considering the vast amount of information they DO have.
If they think it's a problem they should stop doing it themselves.
Your standard for credibility ensures the speakers suicide, at which point there is no conversation to be had because the remaining players don't give a damn.
How do you suggest they go about handling this?
Edited for brevity.
Painting themselves as somehow superior while they engage in the same behavior doesn't seem likely to engender trust.
You've posted before about your troubles with SEO and google, but remember that ranking is inherently unfair, and there's no reason that new entrants should have any ranking advantage just because they are new. Word of mouth is also heavily biased against new entrants but there is no bad actor there.
I still think there's no such thing as a perfect ranking algorithm. There is an argument here about the internet becoming ossified, but it's not clear to me that google is being an active bad actor here.
It also provides a range of services e.g. news, maps, social networking which it preferentially sorts above others. If you were trying to compete in these markets you would be at a disadvantage.
Have a look at this app :http://itunes.apple.com/in/app/shazam/id284993459?mt=8
What does it do? Given a music sound input it will give you the exact and song and all metadata related to it.
This kind of apps are the biggest threat to Google. Because they do vertical search far too well. And too many apps like this cut off oxygen bit by bit on the longer run making you vulnerable. Facebook realized this, hence they acquired Instagram.
The thing about Apple and Facebook is they allow such kind of apps to not just thrive but also remain profitable through their platform. I am sure a lot of iPhone apps have eaten into the potential of Google products. Apple's platforms are becoming start up incubators. The same with Facebook. This is the biggest threat. Because they are setting the momentum in a very different direction.
Now imagine, if something like Apple consumer TV brings this platform to every living room. I bet that is going to really hurt Google a lot.
As long as Google is putting sites with no word-of-mouth or inbound links on its front page and positioning itself as a champion of the imperiled developer, I don't see what is wrong with developers pointing out that Facebook and Apple are in fact more supportive. There are much greater and more opaque barriers to getting traffic from Google than from either Apple or Facebook.
If Google wants a healthier Internet, it should figure out how it is contributing and retarding the dynamism of the sector. As is, this piece is feel-good self-puffery and Sergey and the Guardian deserve to be called out on it.
After having my Adsense banned without warning, with money cancelled and no (real) appeal feasible.
It opened my eyes and I really want to move away from Google more than Facebook (which has only stupid data about me) or Apple (which I don't use any product).
I use more than 10 Google services that are somewhat critical to me and now that I have the feeling that it can be blocked anytime it has become very uncomfortable.
There would be no Wikipedia today if Microsoft would have control over its ecosystem back then in the way Apple does today.
Wikipedia was a direct competitor to one of Microsofts Products. They would have simply rejected it to make us buy Microsoft Encarta on DVD.
There would probably be no internet at all. Don't fight Netscape or Firefox. Just reject them.
- They introduced 'rel author' HTML attribute to assign authors to web-content. Despite being an OpenID provider, they only allow you to 'verify' with a Google+ profile. This doesn't feel much like the 'open web'.
- Google+ isn't crawlable from the outside. (just like Facebook isn't).
- The Facebook API allow a user to 'connect' with a site so they can pass data back and forth. Google+ does not.
- Google search now strips your search term from the referrer header so webmasters cannot analyse the data. They state privacy as the reason, yet will sell you the data if you pay via Adsense!
Google are great company, who have done some awesome stuff and been a positive force for the internet. However, since Page took the helm they seem to have changed direction somewhat.
Hypocritical comments like this often seem to stem from one of two things: a desire to drum up needless press conflict or a complete lack of self-awareness. Perhaps Google has gotten the best of itself and in their all-consuming "must be, er, kill Facebook" dogma not realized that they are likely more a threat to privacy and openness as those they criticize.
Obviously there are two things here regardless of who you are - what you think is "good for" the internet and what you think is helping and hindering it. Brin's view is predicated on a particular view of the first point - what's good for the internet which is (for obvious reasons) very similar to Google's own view.
But any view on what's helping and what's hindering has to be viewed in terms of what you actually see as good for the internet.
All popular internet services used to be designed in a distributed fashion, with no central servers, no single point of failure and no single organization to tell you whether you get access or not.
Then came Google.
Or maybe that's just impossible, haven't really done the research.
That isn't remotely true. There are dozens of alternatives; Google's simply better. That said, the difference in quality is not so pronounced as it used to be.
Google might not be FSF open, but it's far better than those it criticizes.
It's certainly not a complete copy of everything referencing you in their database, and it only includes information you entered (not friends' details), but it does exist.
So how do those people get their info out?
Also, while they may have predated the web (not Internet), they still acted in direct opposition to it.
Meh.
How is Google going to compete going forward, and with what? With Google+? Google Wallet? GMail? Google Play? Google Glasses? Are these offerings growing (fast) enough to support Google? How do they recoup their investments in these and other projects?
What will Google do as the search market becomes increasingly commoditized and specialized and, yes, fragmented? The ever-present walled gardens are just one part of this. It appears likely that the flagship Google apps and services will become increasing commoditized, and available from existing providers such as Rackspace and Amazon, or entrants such as HP Cloud and Microsoft Windows Azure? By providers that might choose to offer better customer support, for instance.
How is Google going to continue to provide a platform for their advertisements, when queries are being fed (from apps and tools and walled gardens) more directly to specific (and tailored) hosts and search engines; with queries directly connected into Yelp, LinkedIn, Wolfram Alpha?
How are they going to recoup their investments in the Android platform? Chrome? With their investments in browser search boxes?
Certainly this whole effort involves speeches and press releases and related marketing, but I don't see the platforms and the updates and the new sources of revenues that the Google folks need to be investing in; not at the scale that they need to maintain themselves. Walled gardens have and will continue to happen and tech markets can and will fragment, particularly if the results cater to the end-users and provide sufficient the revenues for the vendors.
TL;DR: What's Google doing about their risk for disintermediation?
Some of you may be a fan of Apple but I do not think one can deny the quality of innovation that has come from Apple vs. lack there from Google. I am talking about innovation that change the way we live.
Fair enough - Google sells advertising against data which they search and index, which is publicly available.
As opposed to Apple and Facebook, where you have to join a system that holds your personal data under their lock and key, before getting to access data that they will sell advertising against.
And everything in their ecosystem is not publicly available.
EDIT: Reducing the data to "goog just wants to sell against FB and APP data", is to reduce many major issues into irrelevancies, which is incorrect. Its not about 'just selling ads'.
For Google it is very much about selling ads. That's their business.
The data is obviously worth a lot of money to Google, and yet they want it to be given to them for free.
That seems like an unrealistic expectation now that the market understands how valuable data is.
User data should roam freely between services and shouldn't be locked-in.
But asking Facebook and Apple to open-up their core products is like asking Google to publish their search algorithm or publish the profiles of all their advertisers.
Nobody ask Facebook to open-source their algorithm or other fabrication secrets. What we should be asking them is to allow users to choose to open doors in the walls.
I, as a Facebook user, would much prefer getting the few baby pics I receive there from some friends directly into any "social content client" of my choice. I wrote something about it there: https://plus.google.com/u/0/104035200377885758362/posts/EWjN...
I am no Apple product user, but if I was I would require Apple to allow me to have full ownership on the files I store on the gadget, and I would require to be allowed to install manually any app I choose to install, however "harmful" it may be to my user experience.
> Nobody ask Facebook to open-source their algorithm or other fabrication secrets.
No, but Google isn't interested in algorithms. Facebook's main asset are user profiles and Google wants to use them free of charge in order to sell more ads. No sane company is going to share its main asset with other companies, let alone free of charge.
Now Google is playing the "everything should be open" card to make Facebook and Apple look bad and force them to share their main asset. But has Google opened-up their main asset?
Unless they open-up their search algorithm, Google's main asset, they shouldn't be blaming other companies for not being open.
That's why I think Brin is a hypocrite. And user data should be free to roam despite everyone's stance.
1. Most of those native clients use public Web-APIs
2. The iOS platform was one of the kick-starters to get rid of the closed Flash environment
3. And one of the kick-starters for better video standards, h264
Maybe Brin mentioned Apple to generate more headlines.
Still if they really wanted to support an open web, they'd support WebM.
A codec which no single party controls and is free for anyone to include in their video decoders.
> not in terms of "openness"
I'm not claiming Apple is "open" and nor is Apple. The one who is claiming to be open is Google, or Brin to be more specific.
> they'd support WebM.
At the time of writing, WebM is still not an option for mobile devices as it lacks support for hardware acceleration. Playing a WebM video on a mobile device would drain the battery at an unacceptable rate.
The only party claiming to be "open" is Google. And to the untrained eye Google looks very "open" with all its open-source projects. While both Facebook and Apple have their own open-source projects.
But these open-source projects don't necessarily make a company any more open than its competitors as long as their main asset stays closed:
- Google's main asset is search, closed - Apple's main asset is the iOS platform, closed - Facebook's main asset are the user profiles, closed
And now Brin is blaming Facebook for not opening-up the user profiles.
Siri is shifting importance from 'search' to 'finding information' + many other things.
Google knows this damn well, 'search' and 'finding information' are really two different things. As things move on from text based search. Voice based, image based search are really going to be very important in the future.
No doubt apple is being perceived as a threat.
But the concept itself is frightening to Google. It can enable searching when you are driving, taking a shower or whenever you can't use your hands to search. And a great deal of people come into that category.
And it can be a big thing in the future. And going by Apple's reputation they can leverage it to some amazing things.
Imagine a consumer Apple TV. TV's can't have keyboards but they can have a mike. Imagine finding information through speech. That can really be a killer feature, searching and finding information by just talking through a TV connected to the Internet.
Now this is just tip of the iceberg. Siri can be disruptive in almost device/scenario where a keyboard is not a practical source of input. Going by how small things are getting, Siri is the thing of the future.
Google is no more Open than Facebook or Apple.
It's a fair (though hardly killer) point but if he was really going to push it that hard he might need to explain away Google's own app store, the second largest one on the web I believe.
As it stands now, unless they get their act together quick smart, they have missed the boat on many different things internet related of which they could have ALREADY dominated if they didn't think the internet was just a fad.
I hate to say this, but they have an good research department. Some products, like the kinnect aren't half bad. They may not make the billions a year they do now, but they sure as hell can go do something useful and awesome than be jerks going around suing people.
Their primary worry is mobile computing, and Android and iOS seem to ruling at the moment, the future is really bleak for Microsoft. And they want some internet services like search, news and email ready when they actually make it big in mobile areas(If at all they every make it big).
So at max MS would be looking at internet services as a catalyst to be ready to get into the reaction at the right time.
[1] http://en.wikiquote.org/wiki/Talk:Bill_Gates#What_about_.22T...
Poor MS has even lost its Archenemy of Free Software badge to Apple.
The common person doesn't give two hoots about all this. Just like how we don't give a damn about openness in the design of car or a truck engine or the chemical composition of engine oil.
I don't get this cry at all. Your data was never personal. The day you used your cell phone your location could be tracked and was tracked I suppose(Even if for merely billing reasons). The day you shopped you were giving away information on your buying habits, spending trends and contributing data to larger data sets used by corporates. All that happened by merely using a credit card.
Nearly everything related to a person is track-able.
But do you know what is bigger threat today? Its massively big monopolies controlling everything about a particular business like online advertising, payments and access to information(search).
According to me that is a bigger threat. Coming to openness of computers in terms of hack ability. For a common man a computer is no different compared to a washing machine. And people don't tear down their washing machines to hack on it. Just like how we don't hack our cars and mixer grinders.
And there is basically nothing wrong with that.
Facebook, on the other hand, tells me that I can't continue if I don't log in (although I can just cancel the message, and continue reading).
Also, remove google, let's say they collapse, then what? new altavistas? Bings?
And we should now have them pay websites to let them index them?
So that those websites can be found and hence survive?
Isn't google helping those people by letting people find the data in the first place?
We're not talking about marginal websites that, by your reasoning are dependent on Google for survival.
We're talking about businesses that have accumulated large amounts of valuable data such as FaceBook. The value of being searchable through Google is clearly not enough to persuade them to provide access to their data.
Integration is worth more to Google than it is to Facebook. When this situation arises in business, often the one who values the resource more makes a deal that involves paying money to the one who has the resource they want.
Applies to Google just as well. The more they talk, the more disrespect they earn, seriously.
When Android companies like HTC, Samsung were on a losing side of patent litigations, Google claimed "patents are wrong, hurt innovation" -- and look at the very same people squeezing every last dollar out of their patent portfolio now, when they have some.
Announcing Google+? "Sharing on the web is broken". Yeah, right.
Now this, too. IMO Google poses much more substantial threat to the Interwebs than Apple, while also being 20% more assholes.
How is Google squeezing every last dollar out of their patent portfolio? By defensively protecting themselves against offensive patent suits?
> defensively protecting themselves
Not everyone agrees with your point of view, to say the least:
http://www.fosspatents.com/2012/02/after-apple-microsoft-als... http://www.rawstory.com/rs/2012/04/03/eu-opens-two-antitrust...
My last look at the agreement[1] the last time this came up did not come across a provision for that sort of thing (especially before it was even approved by the justice department), but it's been a while. In the meantime, Motorola's board certainly can and will act as the want, good ideas be damned.
[1] http://sec.gov/Archives/edgar/data/1495569/00011931251122580...
As for the idea that they can and will act as they want - that's obviously not true. For example, what if they decided to sue the other Android licensees as they threatened to do before the acquisition?
Do you think the person who decided to do that would have a great future once the acquisition was completed?