HN might be missing this part, but I'm pretty happy that product people are still at the helm at Apple. We're talking about cores and this and that, but if you go to, for example, forums for Redshift renderer and hear what users of _tools_ who do things with these cores are saying, they are salivating over the M3.
One of the sneakily genius things Apple seems to be doing is, it goes to developers of some of the most "popular" apps and works with them to make their apps work well. Behind the scenes it's working with Maxon, Autodesk, Adobe etc to make things run well, and the information it gathers from working with them informs direction of further R&D. Which is how we came to have hardware-based ray tracing and other things that will actually play a pivotal part in improving end user experience for power users.