Agreed. And might as well use one-syllable words that are pleasant to read / write (e.g. bob, tom, box, rack, sun).
At work we have an app called "directly", and an app called "indirectly". Ask me if I ever have to clarify by asking "you mean in an indirect way, in the app indirectly or in the app directly?" (the answer is ALL THE TIME)
1: the editor
2: a service you created
3: Joe-E the language