Goldman Sachs’s customer service was surprisingly bad – I imagine that factor alone is a sufficient threat to Apple’s brand, worthy of terminating the arrangement.
You don't have to run faster than a bear, just faster than the person next to you.
Genuine question.
I can not imagine that a cosumer or mass market product would be any better - certainly not going from their niche presence in the consumer market to apple scale number of customers.
Sorry... just musing on this topic because this is giving me a laugh.