“Lateness is a for a little while, suck is forever” is a good quote
In a way, studios have hyper-focused on pre-ordering in order to get around this. Games are now investments that eventually get fixed and "live up to" their cost, instead of a polished finished product. Studios and publishers now focus on pre-ordering over finishing.
- (Paulie) "You're late!"
- (Ralphie) "Well, tomorrow I can be on-time, but you'll be stupid forever"