Taking control of your digital life will always be unappealing because it means you have to do the drudge work. There is no possible escape from massive corporations.
For example, it would ban Louis Rossmann after just one cease-and-desist from Apple, because it couldn't afford to withstand a SLAPP lawsuit from Apple. (A SLAPP lawsuit is when you sue someone who hasn't done anything wrong, because you're a big company who can afford to bankrupt them with legal fees)
On top of that, a small entity would not be as lenient about Google in terms of customer support or taking advantage of your personal data.
And what will you do when that company sends you a letter saying illegal stuff came from your server?