Same as candy, in a way -- I still like to have an occasional frozen yogurt, but I no longer crave a second one immediately after I finish the first, and it doesn't sit that well, so it's become a sometimes treat rather than something I have to make a real effort to stop myself ordering at the end of the day.
I have a friend who works on reservations in Canada, who says they hand it out like candy there -- the health outcomes for people who are obese are like magic, and I have to imagine a reduction in AUD is a massive side-benefit for a population notably at risk.
Lost ~20lbs in 10 weeks.