Why is it every other day there's a thread that goes something like "We used AI to find a new way to avoid jail time completely in the Prisoners Dilemma"? Yeah, if you defect you gain benefit for yourself while making the world worse. Doing things that don't benefit you directly to make the world better, and not doing things which do benefit you and make the world worse, is WHAT MORALITY IS.
Knowingly making the world a worse place because it brings benefit to you is immoral, full stop. Knowingly screwing over other people because it brings benefit to you, tricking other people into viewing your website by lying to them about the authenticity of the information, abusing the trust people have to not be giant asshats - all of these are immoral.
I'm upvoting this post because more people need to see a very clear and obvious example of what not to do. If you have ever thought about things like this, you need to change your ways.