My brother in christ, have you heard of the patent system in general?
Try starting a new phone or laptop company. Your step 1 will be to acquire a patent war chest, so if someone sues you for patent infringement (and they will), you can sue them right back for the same.
In this world, if that company is for sale, someone much bigger is going to buy it, and make their technology their own exclusive. Be it Apple or Samsung or whatever. Getting hands on this tech _so your competitors don’t_ would also be a valid reason for acqusition.
The market for that is minuscule, and they likely can't make a solution that works universally for every laptop.
Why? They should be able to acquire purchase agreements and startup investment on the strength of the product.
Also, could a hacker build something like this (but likely much less efficient) at home by taking apart a DLP video projector and playing a carefully constructed video loop on its micromirror (https://en.wikipedia.org/wiki/Digital_micromirror_device)?
However, the marketing images on the product page don't match with this; there's definitely a lot of images of use at home. I'm not sure whether it's a consumer product or not.
The fact that hasn't happened, either means the product has a big downside (eg. stops working after 1 hour use as it blocks with dust), or because the manufacturer is offering silly terms.
I suspect it’s more of a “does it work, how does it hold up, and can they scale to our volumes/heat levels” question.
The fact they could hack this is still interesting. Fun to watch.