What if the current standard sucks and your new attempt as a start up is objectively better?
Example: you develop a new connector that has bandwidth that is 10x better than the existing, so you can house different parts that would be considered “non-standard”
I love bricks with lots of connectors and replaceable / upgradable parts.
I'm sick of new processor socket or generation every year. My old Socket 1366 machine is fine. I want to encourage companies to stick to designs that work and to collaborate on new standards that will be usable for decades.
If you have a new processor socket that is that much better, use it and pay the tax.