It's a direct-to-consumer pharmacy company, IIRC. The story says it started out with ED pills and hair loss pills, and based on the image of an advertisement, it looks like they now do weight loss (Ozempic?) medication as well.

As for the opacity of the WSJ piece, it's apparently a new feature that focuses on CEOs themselves: "A new Wall Street Journal feature in which executives reflect on the successes and setbacks of their careers."

You weren't supposed to read the article; only the wacky headline.

The article was obviously generated by AI.