I see lots of criticism in this thread and elsewhere about that carbon removed stat. I would love to see more productive criticism, where people make suggestions on how they could do it better, instead of just criticizing a company of this scale at least doing something. Or examples of companies that are doing a better job of it.

Personally I'd prefer if they didn't call it carbon removed unless they were actually doubling the shipping carbon removal, and they should call it offsets unless it's all coming from some of their direct capture partners (which iirc Shopify does buy from).