Well, humans are also trained differently. We interact with other humans in real time and get immediate feedback on their responses. We don't just learn by reading through reams of static information. We talk to people. We get into arguments. And so on.
Maybe the ideal way to train an AI is to have it interact with lots of humans, so it can try things on its own? The implication of that is maybe the best trained AI will be the center of some important web property, like, say, the Google search engine (I'm imagining something like Google search now, but more conversational -- it asks you if that was what you're looking for, and asks clarifying questions.) Whoever has the most users will have the best AI, which creates the best product, which attracts the most users... and so on.
I do agree that architectural improvements could be hugely significant too.