Those saunas wouldn't get turned on if they weren't getting paid for the trouble.
Transmission cost and taxes will still be present, so this is more of a "hey it's going to be a societally good thing to go to the sauna today instead of tomorrow, consider it!" (Also, the saunas are definitely in use, don't worry, nobody's going to pass up the opportunity to say they went to the sauna for a good cause.)