Today, it seems, a lot of the launch volume comes from Starlink, which is basically SpaceX in-house demand for something we have no clue about its financial viability or profitability. Hence, I am quite sceptic about a lot of the space launch stuff. We have quite reliable numbers for SpaceX competitors (launch costs, development...) while SpaceX is somewhat of a black box. That alone makes comparing claims from SpaceX (which might well be true, but we cannot tell either way) to verifiable numbers from others dubious at best.