Can ad publishers filter out ad blocking users as not being their target audience? Forcing someone to watch your ad most likely triggers negative connotations about your brand.
Not really an issue with YT video ads though right? They're just annoying and too frequent but they're not really hazardous (beyond some cognitohazard of random crank stuff).
I believe the rationale is even if say 90% of the viewers who wouldn't buy the product anyway are now less likely to buy the product, That's considered a zero.
However if you're positively influencing the purchasing decisions on that remaining 10%, then it might be money well spent.
Thus the advertising may not affect specifically you but because this is a broadcast style exposure, that doesn't matter
IMO it is quite like the classic example of the heuristic that there is no such thing as bad press.
Some of the most life-changing products I own were shown to me in an ad. Might not have bought that exact item, but the knowledge of that type of product even existing?!
Mindblowing.
Otherwise, Firestone should have seen an increase in tire sales after all the free advertising they got on the news. Instead, though, Firestone tire sales fell off a cliff.
I recently threw away a coupon for a product specifically because I saw a few too many extremely annoying online ads for this product, and now I can't stand the brand. They poisoned my image of them.
I wonder why you say that. At least an ad for a specific ad blocker sounds like a great idea.
- Ideally, you don't send ads to users of your product - Users of inferior products will see your ad, and it might be super effective (if you used MY adblocker, you wouldn't be seeing this ad) - Everything else is a user that doesn't have an ad blocker, and it's probably an easy sell to say "would you like to never see ads like this?"
Show ads for ad-blockers. Deliver an ad-blocker with spyware or other forms of malware.
The anti-malware industry used to be dominated by tools that ended up being malware (I’m sure that hasn’t changed much TBH).
For a lot of advertisement that is simply not a problem.
Remember those horrible ads for dishwashing detergents or sanitary pads on TV? You probably do and you probably hated them and that was the point.
I will give up driving before ever purchasing anything from Liberty Mutual and I caution everyone who will listen that they are a shitty company who will grift you for your last cent precisely because of this. As if watching the same stupid ad for the millionth + 1 time will suddenly make me realize that I WAS WRONG and I CAN'T LIVE without their product.
We could dream of an internet where companies would advertise their products on relevant videos and be done with that, but they probably won't increase sales that way. Because the audience would buy their product anyway if it fit their needs.
In 2023 there are two methods of marketing:
Method 1 is competing on price, features and quality. Customers will buy your product if it fits their wants and their budget.
Method 2 is advertising, where the product itself has little to no influence on sales. Certain groups of people will buy your product because you've made them feel they should.
How do you or the people doing the comparisons you read know the product exists without advertising?
Do products show up on your store shelves because the company did a ton of advertising and customers were begging the store manager to sell it? Usually not. Instead these are negotiations between businesses. How often do you see ads for new products, compared to products that have been around for decades?
The only situation were advertising is wise is when you have a product that is not different from your competitors product and you have a customer base that is ignorant, so that you have a lot of margin for advertising to get your stuff moved. Ignorant in this situation can mean just ignorant on the product category.
Products often show up on store shelves for two reasons. The product does independent advertising so the store knows it will sell or they advertise to store buyers.
If you think that is the only time advertising makes sense I'm going to assume your employer is very slow growing. Advertising pretty much always makes sense one you have protect market fit. I can't think of a single business that has that which would be worse off with advertising.
If advertising was a sure thing as long as you claim, then how come none of the ad sellers can guarantee sales? Until they offer a guaranteed increase in sales or your money back, I have a hard time believing the praise.
I think businesses severely underestimate word of mouth, and overestimate how effective their advertising was. That's understandable, since they don't want to feel like fools for having spent money on worthless advertising.
>Products often show up on store shelves for two reasons. The product does independent advertising so the store knows it will sell or they advertise to store buyers.
From what I know, products show up on shelves because the suppliers let the retailers know about their new products. It's not the store manager deciding to start selling the new Snickers flavour because he saw an ad on a bus stop.
No single ad is guaranteed and i never made that claim.
Word of mouth is great but an extremely slow way to grow a business and tends to geographically limit you and requires advertising first to get the initial clients.
> From what I know, products show up on shelves because the suppliers let the retailers know about their new products
I cover this scenario with the advertising to store buyers line.
In Fintech, it feels like the first $5 of advertising per customer just goes to persuading them that you're not a scam.
Charities, travel services and perfumes have value propositions often hard to express. Perhaps a perfect communicator could get it across in a short essay, but most rely expensive ads.
There are some domains where customers are well educated & motivated to seek out better products, like consumer electronics & cars, but those are the minority.
Travel and Fintech are products that are for everyone, so there will always be people interested in your stuff and then recommend to their friends if your product is good. Especially for travel, people are always seeking out new "products".
I think it's interesting that you brought up cars. In the past 20 years I've only seen two types of car ads: One is the stylish young woman going on a date, the second type is with young urban adults doing street dance and then the car flashes quickly in the end of the ad. Because advertising is only directed at certain groups. To normal people, these car ads communicate "We hate you" from the car company to the consumer, and would be a net negative for the brand. But since normal people are going to compare price, gas economy and features when buying a car anyway, this brand negativity doesn't mean much.
I wonder whether those groups you describe disproportionately purchase mass market new cars.
Or it could be that the advertisement and media industry have their heads too far up their own asses to care what they're doing. It certainly seems like this sometimes, when huge brands can destroy themselves permanently in a matter of days with out of touch advertising.