Some point to ML models being the bad guy here, but I think its a good deconstruction of the whole Instagram influencer system, and modern marketing in general.

If all the top advertiser on , uh, "attractive selfie marketing platforms" are like this, maybe it will slowly shift user behavior? And there's more than one direction that could go, like more importance placed on the real (verified) person's actions, on institutions, or a general shift away from selfie marketing trust.