The "AI effect"[1] describes how the field tends to get left with only the cutting-edge research.
[0]: http://ai.stanford.edu/~nilsson/OnlinePubs-Nils/PublishedPap...
As pointed out by techbro92 [3] the authors do not seem to be affiliated with OpenAI, but AFAIK nobody claimed that OpenAI invented Q*. It's not hard to imagine OpenAI trying it out with their Rubik-solving robot hand and then starting to think about other things it might be applied to.
[1] https://news.ycombinator.com/item?id=38395959
The meaning shifting over time, and the reason for which it shifts, is the AI effect. Heuristic-guided pathfinding is no longer what's meant by AI, IBM Deep Blue's alpha–beta search is no longer what's meant by AI, and I'd claim it's even shifting away from earlier image classifiers in favor of only generative models like GPT4.
(That said I was and I suppose am a bit of a sceptic because of that. But mainly I think because to me it's more useful to call a spade a spade and say we're doing some advanced blah stats to blah. Helps explain, onboard, and motivate the next generation (who likes stats at school? But if that's how AI works, oh suddenly it's cool). Demystify it. If you're just searching over Levenshtein distance [to a technical audience] say that, don't start waffling about 'AI'.)