The Mad Scientist Bringing Back the Dead... Really.

Why was this article written in the voice of a drunk frat boy? She bled out. She bled out! Like, totally!

Because it appears in a magazine whose readers clearly desire titillation more than insight.

I had the same thought. It was a little unclear as to why the author picked that tone, I wasn't sure what the point was.

The overly conversational tone doesn't seem to do this guy justice.

Link to Dr. Mark Roth's company website:

It looks like they are trying to develop an on-demand reversible metabolic hibernation for critically ill patients.

its mainly a fluff piece without actually talking about what he's working on