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What a poorly-chosen title. It took me a while to realize that "gears" is the verb; it's not about Google Gears. Non-title capitalization could have avoided the ambiguity.

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It's a pun. Editors do it all the time.

...

Anyway, I've never had any luck with google. Yahoo charges me 0.10 dollars for certain keywords, while google wants 0.50. Sorry. Not worth it. It's probably just a quirk, but as far as I'm concerned, google doesn't exist in the ad sphere.

Remember when the users of news.ycombinator rewrote editorialized headlines?

I seem to remember that, but maybe it was just a fabled long lost golden age of myth... when headlines were fixed, children respected their elders, and digg content stayed on digg.

I'm pretty sure it was fabled. There've been people complaining about the Diggification of HN since I started reading (but not commenting) two years ago.

You might want to get over sticker shock and do some A / B testing. Google has a reputation for taking your add dollars further but it's not always the case.

You beat me to it. Though technically they dropped the "Google" from the name, and now it's just "Gears".

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