I’ve also been the person on the other side of that relationship, helping potential customers make a case that my product is worthy of their software/services gatekeeper’s consideration.
There is often high motivation to bring in a smaller/newer tool, because the existing solutions are not scalable, or are missing a critical feature, or require a team of specialized people to make it work, or has onerous licensing costs, etc.
“Shadow IT” is also a very real thing. Someone’s boss is frustrated with the bureaucracy and timeframe for bringing something in and so they just throw it on a corp card or install it themselves and ask for forgiveness later. This happens everywhere and is often the precursor to forcing the product to become officially blessed because by now it’s supporting production workloads and has proven its worth.
This particular space is still ripe for innovation. Very few of the products that target this kind of tool building approach are close to finished and each has its quirks.