Google has become a search engine for advertisements, "People also ask" snippets, shopping listings and SEO spam, in that order. The rest of results is just a bonus.
Even stupid things like searching for the Wikipedia entry of a movie or TV show has become super difficult with Google lately, because Wikipedia is often buried. Apple's Spotlight is better for that.
I'm always amazed to see claims like this, given it's not how my world works at all. Picking some random popular favorites: searches for (verbatim) "Loki", "Hunger Games", "Oppenheimer", and "House of Usher" all return a wikipedia entry in at worst the second spot (generally behind IMDB, though Oppenheimer and Usher showed the real man and the short story ahead of the films, not unsurprisingly).
I mean, sure, there are glitches with all products and nothing is beyond criticism. But "Google buries Wikipedia results" is just beyond weird. It really seems like HN is starting to develop an "alternative facts" syndrome, where the echo chamber starts driving collective memory.
And it's impossible to know what you mean by it without specifics: are you complaining that a top search result is a useless page of advertisement and AI-generated text (which would be bad), or just that e.g. "tutorialspoint.com"[1] or whatever is above Stack Overflow on some search (hardly a disaster).
Maybe you have some examples we could try?
[1] Or some other vaguely low quality but still legitimate site.
I tried "El Dorado" because I happened to have that boardgame on a shelf in front of me. Actually the results were pretty good - wikipedia, national geographic, IMDB, no ads. But yeah, not something there's going to be many ads on, so let's try something more adworthy.
So I switched to an Incognito window (many, many captchas) and tried "erectile dysfunction". Whole bunch of decent results, no ads until the bottom half of the page (and then it was solid ads of course).
I've got to say I was pleasantly surprised - it's not nearly as swamped with ads and shitty SEO as I remember. But that's the thing, isn't it? I only switched to DDG a few months ago because I was so fed up with Google's responses (and the endless captchas). I didn't dream that ;) But yeah, you're correct - the first page of Google isn't all ads and SEO crap. HN must be hallucinating that.
Well, that's the thing... maybe you did? I mean, clearly from context you live in a world awash in the kind of rhetoric we're seeing in this topic, with hyperbolic claims about the Descent of Google into Vice and Decay everywhere. And... it's easy to fit stuff into a frame if that's how you're already thinking. One bad result or one unexpected pop up ad can sway a *lot* of opinion even if it's an outlier.
Thus: "alternative facts". In the real world search results are boring and generally high quality because that's the way they've been for 20+ years (I mean, come one: it's a mature product in a mature market, you really expect it to change much?). But here on HN testimony like that gets voted down below the hyperbolic negativity, so what you read are the outliers.
HN, to wit, has become the Fox News of tech.
HN is useful but like all new sources and social media sites, it's not the unbiased pure stream of news and educated opinion that we'd like. Humans are weird.
Google doesn’t publish a search quality report, or publicly index their results for the same queries over time, so you can’t objectively compare whether the quality has changed or not. Plus, the Google search signals and the product itself are constantly changing day to day and there’s no way to see those changes.
So if Google went through a spell of bad results, or their algorithm entered a degenerate state, or SEO figured out how to break through their algorithmic walls, or even their algorithm deemed you interested in something you aren’t, then “you’re remembering it wrong” because it’s fixed today, but at the time it really was worse.
I do agree though, people remember bad experiences far more than positive ones, there’s a definite bias in the human psyche there. But also, anecdotally, I’ve never been so annoyed with Google results as I have lately. I know I’m not alone, my low-tech wife even complains that Google has become useless for so many things. True or not, it’s a bad omen for Google because it’s very hard to rebuild a reputation.
One of the most annoying things about Google the last few years has been searching reviews, and they’ve just added a widget to combine product reviews which is nice to see, so they do seem like they’re working on these issues.
I'm just saying that right now HN has become an echo chamber of this kind of logic, with people writing and voting more for the visceral rush of anger against a shared enemy and not "truth", so much. Hence, the Fox News of tech.
Twitter shouldn't be considered a proper source anymore. It's closed without an account and the access is severely limited. You can't see follow-up messages, questions, or whole threads.
Also I don't have Walmart here but it does show opening hours from Google Maps which is often better than official websites.
I specifically searched just now something I searched recently, "Scott Pilgrim Takes Off".
I naturally blocked ads, but it shows "Cast", "People also ask", the official Netflix result (good), "Trailers and Clips", "Reviews", "Episodes", "Top Stories" with some gossip, and then Wikipedia and IMDB.
However this is also not so bad! I will make sure to document all my problematic Googling experiences.
You can argue that those things are "noise that my brain should block" or that "they're actually useful", and that's entirely true. But Google is no longer returning the results I used to expect from it, and that's a fact. Maybe I'm not the target audience anymore? Well, that's not a big deal, there are other products. But my point still stands. Sorry but not sorry: Apple's Spotlight is still better for this and needs zero scrolling to take me to Wikipedia.
1. Removed the yellow background that easily distinguished ads.
2. Zero organic results above the fold.
Obviously #2 doesn't happen every day on every query, but I saw it during the crypto craze and I have seen it during the AI craze.
There is also what I would call a phase delay. Google has a really bad issue with SEO, takes forever to get rid of it, but by the time you can check, its mostly resolved.
Finally. What you see as an end user is only partially Google. A lot of the page is farmed out to Real-Time Bidding (RTB) networks based on your user tracking. So its often difficult to correlate if someone else's user profile delivers wildly different experience. [2] You might get spammed by SEO and near constant TEMU ads, and others might get nothing.
Finally. Finally. 'Cause its spec.' I expect there are client side or man-in-the-middle viruses that mess with search results.
[1] https://en.wikipedia.org/wiki/5D_optical_data_storage
[2] https://www.iccl.ie/wp-content/uploads/2023/11/Europes-hidde...
I suspect that folk who opted into this would be the ones getting lots of ads (hence the most valuable.)
If Google said "you can opt out for $99 a month" you'd freak out. But you're probably worth that (or more).
People aren't really flocking to ChatGPT though - not yet. Not at Google Scale. It's not like my mom will pay $20 a month when she just uses Google for free...
Plus folk moving now are folk who'll move back later when they get disgruntled there. (No disrespect.) First movers are not the loyal customer base. Movers gotta be moving..
(I say this as a general rule not making an assumption about you personally.)
It's like even everyone "left" Facebook for google+.
Person 2: "Well, they pissed me off so I left completely and now they make nothing off of me."
Person 1: "They already knew you would move so they figured out they would make nothing off of you in the long run!"
Person 2: "..."
(And yes I feel justified in calling these SEO sites part of Google’s UX because this is exactly the behavior their algorithm and business model are encouraging.)
what's hilarious is the conversation that must have happened inside google about linking to pages vs giving the answer on the search result page, and now where we are with ChatGPT.