That toy car looked ridiculous, but not completely out of line with their shenanigans in the past. So it seemed somewhat "in character."
And then to immediately follow-up with a way more useful, beautiful, functional, cool and interesting product that's "only" $50 more expensive – with all the anchoring price point tactics and such dialed-in – and is like, 3x less than their OP-1 was (maybe even more), and "only" 2-3x more expensive than their higher-end pocket operators that essentially have similar functions... Then I do think they know exactly what they're doing.
All that being said, it absolutelye worked on someone like me and I bought one lol. I was so, so ready to be offended and be presented with more egregiously expensive-but-useless doodads. But $300 for a slick sampler... That's really not bad at all. Considering the Roland 404 is $200 more, and some other audio gadgets I bought with less functions are in the $200 range.