> Whatever you now find weird, ugly, uncomfortable and nasty about a new medium will surely become its signature. CD distortion, the jitteriness of digital video, the crap sound of 8-bit - all of these will be cherished and emulated as soon as they can be avoided.

— Brian Eno

Not only is it a nice effect.... but the Muhammad Ali landing page is downright insane. That hero image choice is pure gold. It is insanely brave to not put the product in the hero too. Utter envy.

Edit: OH MY GOD, THE PACKAGING.

It's so nice, actually. Great little effect that fits well with the rest of the page's aesthetic.