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The image of Muhammad Ali taunting Sonny Liston to get back up is one of the most famous images in sports. I can’t imagine how much it cost to license.

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You think they licensed it, rather than just copying it from google image search? (Speaking as someone whose spouse licenses images and sees people doing that ALL THE TIME.)

Yes, absolutely they licensed it. Teenage Engineering is not a random mom-and-pop shop, and that image is not a photograph that most people wouldn't recognize.

You say that, but you'd say the same about, e.g. The New York Times, and my wife's org has to contact them multiple times a year for using images without permission. They always pay up, but they keep doing it! Khan Academy is another big violator.

There's a credit and statement in the footer of the page:

> Muhammad Ali™; Rights of Publicity and Persona Rights: Muhammad Ali Enterprises LLC

They credit the Muhammad Ali Enterprises LLC in the bottom of the page so yeah they got the rights, I mean they are using boxing gloves also on the product pictures.

Edit: even their limited edition packaging has these pictures.

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