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this is a perceptive comment.

There's a lot of conversation around this, one term used is "Egregore"

https://m.youtube.com/watch?v=IQ2h7FYLTwg&t=8m30s

I wonder how long before we're hearing about egregores in common parlance. Corporations are already acknowledged as having freedom of speech in America, that's half way there.

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