Article is about cells in the gut that we barely knew anything about, due to stomach acid and bile making it hard to identify their genetic material. Some researchers are making progress in this area and it's amazing.
My best hypothesis is this review paper inspired the community to investigate the weird relationship.
https://www.frontiersin.org/articles/10.3389/fphys.2011.0009...
[1] - https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=brai...
[2] - https://scholar.google.com/scholar?hl=en&as_sdt=0%2C5&q=glyp...