As more of the world thirsts, luxury water becoming fashionable among the elite
apnews.com
apnews.com
But as part of a good works initiative, they also successfully lobbied to ban selling plastic water bottles at LAX to (ostensibly) reduce plastic waste. So while soda bottles are excluded from the ban and are still sold in plastic, you can only buy water there in glass bottles that raise the perceived value of the water and are less offensive when overpriced.
As a result of their efforts:
1. It's cheaper to buy coffee, tea, or soda at LAX than it is to buy water itself.
2. Customers have the luxury of choosing the brand of water that best represents their class image: $5 Dasani, $7 Smart Water, or $9 Evian
It's funny how the world evolves: i always thougt at "Idiocracy" [1] as a work of fiction.
In most sectors there is no "market" just vaguely aligned or unaligned corporations, and a huge number of people like on this site are tied up in a worldview that no longer reflects reality. In markets where there is still competition, you're looking at an endangered species.
I don't know how this gets fixed, as I don't think we ready to even accept that we will be in a hundred little wars all our lives, and definitely not ready to fight them.
When there's a billion displaced humans level, well, there will be blood.
The two big dangers of global warming aren't direct weather effects like fire, hurricane, or even heat waves.
It will be starvation from disrupted food supply chains, and war.
The ebbs and flows of power in society operate on scales of decades and centuries. Individual decisions can't change that, and there's nothing special about our time. It's just some phase we have been through before.