> Why hasn’t another cloud platform stepped up for similar deals for GPT v5? It’s all been fairly obvious IMO
Well Microsoft could have contracted in some sort of exclusivity. Barring that, I think the obvious answer is because the leftovers aren’t that valuable.
Microsoft got 49%, and full access to all models, and most profits. The remaining profits and access to the same models as your competitors isn’t worth it.
Most big companies are making their LLMs, and I’ll postulate that while the tech is amazing, it’s not going to be the future where you need the One True Model. Google seems to be doing well enough with their models, Meta released pretty good models for free, Salesforce and Amazon are building out models, even smaller companies like Databricks got into the hype. Then with slowly opening access to models from Anthropic and other startups, GPT5+ alone isn’t worth it. Oracle maybe could buy access, but are they willing to outbid Microsoft?
The only thing that could be worth it is the ability to run/own ChatGPT the consumer product and brand. And who would own that? Google has their own, Apple wouldn’t want it, Meta probably can’t buy it without government intervention, Salesforce maybe, but they’re not consumer focused. Amazon maybe? Oracle maybe, but same problem as Salesforce?