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They literally said that since at least January of this year: https://budgetlightforum.com/t/google-chrome-upgrade-planned...

They know it's anti-consumer. They see that the YouTube push is actually causing people to install more, smarter ad blockers. I myself have finally got around to setting up pihole. "We're serious, by 2027 your adblocker will be toast" whatever, if you think we're still using the browser to block ads, you grossly misunderstood your userbase.

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can pihole block ads as effectively as ublock origin?

No, it can't, as it primarily supports only domain blocking.

It's DNS level adblocking, so no.

E.g. If sites used a hardcoded IP address, pihole will be useless. Same applies if devices such as TVs use their own DNS/DNS over TLS.

Sort of see IP + DNS blocking catching on next once pihole becomes ineffective.

that's what I thought but I don't use pihole so thought it might be effective somehow.

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