Every since LLMs made it into the mainstream via ChatGPT, it’s really become a matter of time before most of the new content being produced is just generated, SEO nonsense - which we can see the beginnings of right now. Big media companies used to pay interns to write barely legible articles and use word spinners to sub synonyms but now you can create, on the fly, useful-sounding content that neatly accompanies the current article. Advertisers can also use crude prompt queries like “write a maximum N word hook targeting X audience, relating to Y, advertising Z product” and dynamically create A/B (A/B/…/N?) tests and see what performs 0.2% better.