Streaming video has been terrible for this. I miss the days when you could easily pause and ff with a traditional DVR system. Now, even the "DVR" systems will revert to streaming instead of recorded items and the ads become un-skippable.

...ESPN+ has entered the chat...

How about a 30s ad before a 10s video?

And don't forget that if you reload the page after watching the video for a couple of seconds, it will restart with the ad-presenting ritual anew, as if I hadn't already seen it.

This is like changing the TV channel during an ad break only to have them restart from the beginning once you switch back to it; wait, it's worse than that. Absolutely nuts.

They've ruined rickroll.

AFAIU the video owner decides whether there are ads and how many ads there are. Ask the owner to lower their ads or you'll stop watching their videos.

> 3 unskippable ads before a 2 minute video.

Demand your money back for such horrible service you are receiving…