Google is dead in the water. Their products are hard to use, all of them. Remember when you can setup most of the GA & Ads stuff for your business yourself? Gone are the days. UI is clustered, broken, stupid. You need advisors and professional services for simple things. It’s only Google.com that keeps things afloat. The CEO is retroactive, and doesn’t know what the right and left hands are doing. Google will be gone in 10 years.