My guesses: (1) bad for safety no matter what happens. This will cement the idea that caring about safety and being competitive are incompatible. (I don't know if the idea is right or wrong.) (2) good for competition, in different ways depending on what happens, but either the competitiveness of OpenAI will increase, or current and potential competitors will get a shot in the arm, or both. (3) prices... no idea, but I feel like current prices are very short term and temporary regardless of what happens. This stuff is too young and fast-moving for things to have come anywhere near settling down.
And will it matter how this ends up? Probably a lot, but I can't predict how or why.