I was using Google flights to compare and they all advertise the really low price, for lowest tier economy. Then yeah clicking through each one to figure out what the final price, getting hit with insurance upgrades, are you sure you don't want economy+ or w/e upgrades on each page.
The fee names seemed insane. There was a 10 dollar 9/11 fee? Wtf is that?
The prices are changing like everyday? Extra unessary pressure to buy. Why can't we just have consistent pricing, instead of taking advantage of people trying to fly when it's convientent.
The whole experience used to be be simpler I think. Just compare and buy and show up.