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Adverts cost $450k a day (according to gaming articles on Xbox's advert in October), they also have 18,600 seats inside the LV Sphere for "immersive experiences".

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Pay me tickets to watch my ads. I want a business like that.

I don't like the sphere but to be fair to them, I think it's haptic-heavy movies from what I remember reading! Sort of like a giant IMAX I guess.

In the 70s and 80s we had Cinema 180 and Dimension 360, everything old is new again.

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