This is like a bunch of people joining a basketball team where the coach starts turning it into a soccer team, and then the GM fires the coach for doing this and everyone calls the GM crazy and stupid. If you want to play soccer, go play soccer!
If you want to make a ton of money in a startup moving fast, how about don't setup a non-profit company spouting a bunch of humanitarian shit? It's even worse, because Altman very clearly did all this intentionally by playing the "I care about humanity card" just long enough while riding on the coattails of researchers where he could start up side processes to use his new AI profile to make the big bucks. But now people want to make him a martyr simply because the board called his bluff. It's bewildering.