> James Russell was surprisingly keen to jump on board an experiment designed to persuade people to own fewer cars – especially for someone who has had up to four vehicles parked at his Melbourne home.

So we're starting with someone that has four cars and we're asking them to not drive a car that's likely already used? Okay, sure, but that weakens the premise quite a bit.

> So when he saw Uber’s ad offering to pay people $1,350 - in cash, public transport credit and Uber credits - to leave their car at home for a month, he jumped at it.

For a month. Huh.

I'm all for improving walkability and mass transit options, which is why this stunt is fairly disappointing. This smells like an Uber PR piece that's trying to paint Uber as part of a sustainable future. A much more compelling story would be a narrative about subsidized transportation for people that lack alternatives rather than asking someone leave their _fourth_ vehicle parked.