Backlash as Netflix cancels five shows at once including its 'best series'
independent.co.uk
independent.co.uk
I haven't really been able to enjoy the netflix 8 episode model. Feels like you get 8 episodes of people on plot rails every 2-3 years and half of them get cancelled on a cliffhanger.
I think they should be more like (formerly?) HBO or Apple and try to make fewer, better shows.
I don't know that they necessarily think this way, but it could have been a distinction they could have gone for. Like you feel better about having The Expanse, or for that matter any other show, in the hands of Amazon than Netflix.
2 fun examples of coping with winding down are HBO's Rome, that "telescoped the third and fourth season into the second one" (https://www.reuters.com/article/televisionNews/idUSTRE4B00VV...) and Blacklist's final episode before the pandemic shutdown that filled the gaps with animated storyboards: https://www.youtube.com/watch?v=O0nF4njky94
Futurama might be the best at handling cancellations now, lol.
At least you know somebody has put a marginal amount of thought and effort into how the latest Star Wars or Marvel shows fits into things. It might tell a little story from start to finish or slot into the larger narrative, doesn't really matter, it will usually be "complete" in the sense that it told the story it wanted to tell.
Which I mean, I'm aware it's not breaking any barriers and I would definitely prefer to watch another "Dark" instead but I actually find it exhausting to get invested in a show and have it just be dropped without a satisfying ending.
Yes, this seems to be a problem at this point that stretches across many entire sectors at this point. I know there have been plenty of observations over the years around the dangers of hyper optimizing towards measurables while completely discounting immeasurables yet it seems to be a hard thing still to avoid long term. And in cases like this, or Google say for an even bigger example [0], it can also easily turn into a real doom loop. Initial engagement with services/platforms always entails risk on BOTH sides of the equation. Yeah the business is taking a risk that it won't sell, but the users investing their limited time/resources are taking a risk on its long term support too. Part of bootstrapping is always the business being willing to eat some of that and develop are reputation around doing so, such that people can jump onto v1.0 even if it has flaws and feeling trust that it will have a solid run. Which in turn gives the business the ability to iterate and refine and figure out what it truly is, and then there's a positive loop.
But when businesses forget that and start expecting hits day 1, it can all go into reverse. If everyone expects inevitably to have the rug pulled out from under them, then they won't invest in the first place even if it's promising (short of a monopoly situation where there is literally no choice). Which then becomes a self-fulfilling prophecy, not enough "engagement", product gets killed, those % of those burned swear off doing it again and tell others too, and next time it goes even faster. I suspect an exclusive situation in some ways could make it even riskier long term by blunting signal: people feel locked into continuing to buy which looks good on numbers, but immeasurably anger is building up. Which means as soon as something else comes along "all of a sudden" people will bolt for it.
I don't know, seems to be a sort of midlife crisis thing that is particularly true of very successful firms that have only ever known major success. They somehow lose the institutional DNA of how they built their customer base in the first place, and then just cannot seem to manage to recover it until it's too late.
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It really sucks when you get excited by a project just for it to be cancelled after a season, or worse, after two seasons.
The amount of shows Ive really enjoyed that weren't given a conclusion was just too many. It's just a business model that doesn't sit well with me. I wish they gave these shows one more season or perhaps a movie (which is roughly equivalent to 2 episodes) to wrap things up.
It's not like they don't have the money.
The cancelling is bad enough, but continuing to list and recommend these shows as if they weren’t incomplete with no intention of completing them is a bit beyond.
At least have the decency to put a warning that the show has no ending on its listing. Or stop recommending them and only list them in a “graveyard” category or something.
But if they cared enough about their customers to do that, they probably wouldn’t be doing this all in the first place.
What they do now is like, "OK, I'll build this C++ project for you 1000 lines at a time. It will be extremely expensive, but you can pay me after each delivery and feel free to kill the whole thing at any time."
By hosing their most loyal viewers -- the ones who will stick with their favorite shows to the end -- they may not necessarily be losing money, but they are biasing the statistics that they use to determine what future shows to invest in. The remaining viewers will be those who don't mind having the rug pulled out from under them: less-sophisticated, less-discriminating people who are just looking for something to play for background noise in the living room.
They should probably be ordering seasons in batches. Show runners don't really have much of a say, if they're told "okay we can give you one season and see how it goes" they're gonna say yes.
But in the case of 1899 was also a worse situation, to me, because the team had already proved themselves in another series (Dark) which was widely successful, except it didn't get successful until later on. These sort of series do require a bit more attention, people are not going to binge watch them like they do Wednesday. And that's okay (except apparently for Netlfix it's not okay).
And, I mean, I get it. Netflix strategy seems to be much more about optimizing a function that tries to minimize quality and maximize viewership. They literally don't care about high quality products. In fact, I would say, high quality products might even be undesirable as they might raise the bar of people's expectations.
For example, Lost began with no particular arc planned out, just some stabs here and there at continuity. That allowed writers in season three to heavily emphasize a love triangle among the three most romantic characters (Kate, Jack and Sawyer) which won the show a huge following from women in a key US advertising demographic, even as some male nerds were disappointed.
The only hard-and-fast rule would be that they can't drop it mid-run. Once greenlit, they are required to fund the show, and the showrunner is required to deliver it. Just like any other project in any other industry, in other words.
It was some brilliant television, and I sure wouldn't have minded spending more time with it. But I think that its big ending was about as satisfying as you can possibly hope for.
For comparison I suggest their previous show, Dark. It was also beautifully shot (if less engagingly cosmopolitan). But it took them three seasons to tell a story that could have been compressed less confusingly into one. Too many characters, too sprawling a concept. Its ending was reasonably satisfying, but I felt confused most of the time and just didn't much care.
Anyway... agreed that 1899 was amazing TV, and Netflix sucks for canceling shows that are doing well. I've got a few real gripes myself. Maybe they had great places to take 1899, but I'm content with it as it was.
I don't think Netflix cares about your type of subscriber, nor do I think they should. It is extremely niche taste, and in my opinion rather poor. You are free to like death metal but most people who rather listen to nothing instead...
To me fox is still a damaged brand and they cancelled Firefly before Netflix was a thing.
I'm sure it makes sense in the short term to cancel things that aren't bringing in enough revenue, but when you have years of aggressive cancelations it also causes some long term damage that might end up harming the platform even more than spending a bit more to make a quick series conclusion.
They also lose out on potential long tail value of a completed show, like how arrested development wasn't the most popular at it's initial run but later made up for it in DVDs and streaming. People won't want to start watching something they know doesn't finish even if it would otherwise be a great show for them, so it becomes a complete waste of production money instead of a possible future asset.
Most corporate decisions these days seem like they're made to maximize a short term stock or revenue bump... and then the execs rake in a huge bonus and jump ship before the future fallout hits.
Right, the cancellation of The OA was absolutely heartless, and that was relatively early on. This may be a weird parallel but it was like the Google Reader shutdown for Google, which kicked off the era of Google not making credible commitments to its own projects.
Shadow and Bone is far from being a best anything.
It might not be to your liking, but it's been in Netflix's top 10 lists [2] quite a few times.
[1] https://www.independent.co.uk/arts-entertainment/tv/news/sha...
If we honestly talking about their best performing properties we are talking about the likes of Squid Game, Stranger Things, Wednesday, Dahmer, Bridgerton, Money Heist, The Night Agent, The Queen's Gambit, Lupin and The Witcher S1.
Shadow and Bone is not even close to that group.
Except they were just handles like "@BeckFire49" from random people on Twitter.
A better model to my mind is decide to make a 20 episode series, then produce and release episodes as they are finished and don’t stop until the series is over. If the series is capable of continuing, make that decision long before the 20th episode, but be sure to be ready to end by 20 otherwise.
I generally agree with the sentiment though. In a series that has a story and an arc, ending is before an end is possible is just mean. You could at least give a few episodes grace to let the writers wrap it up. Just ending a story midway through is the height of disrespect to both the artists creating it, but most importantly, your customers who have given their life and interest to the story.
But surely it must? Isn't this what Disney is finally suffering?
Maybe that works on one or two shows but across dozens of cancellations surely the overlap finally becomes a larger problem in aggregate to be a problem like you suggest
Or maybe they want the customer who just watches whatever has a new release banner on it without thinking too much
Shows that start and never finish will just sit in their library untouched by anyone who knows better or as something certain to piss off another customer when finally discover they'll never get a conclusion. No one watching those shows will be happy about netflix.
There are many netflix shows I'll never start because I've already heard fans were screwed over, and now many more I won't even bother to start until I hear they've concluded.
On top of everything, media is extremely fragmented. So much choice that there isn’t any specific shows that people watch because everyone else is watching and will talk about it on Monday during lunch (a la Game of Thrones). So all these companies are left with churning new shows trying to find a holy grail of the Stranger Things size to bring them new subscribers. Until then, anything that doesn’t stick on the wall, will get cut off.
We have a huge movie industry scene in my city, so you hear from people who jump from working show A to show B. None of the shows I’ve ever heard of and never will. But producers are still hoping for a genre defining hit somehow.
This depends a lot on what else is available, but old shows can find success in steaming services. One of the most successful shows on netflix this past year was Suits, a show that was released 12 years ago. Schitt's Creek gained huge popularity two years after it's original air date.
> So much choice that there isn’t any specific shows that people watch because everyone else is watching and will talk about it on Monday during lunch (a la Game of Thrones)
That's why streaming services have started to withhold episodes and only allow you see one episode a week. They want to control who is watching what and when. When people can watch whatever they want to on their own schedule they might not get around to new shows immediately and advertisers don't like that. It also makes it harder to control the conversation on social media.
The Tick was canceled after it didn't get enough views just 6 weeks after release, but as you said, there is so much to watch right now, and so much else besides TV competing for our time, that those kinds of metrics are meaningless.
It'd be better for netflix to make sure their library is filled with quality and to have confidence that audiences will find those shows in their own time rather than worry about how many people are watching the newest thing immediately and cancel anything that doesn't show immediate success.
Cooking shows, cartoons and documentaries cost a fraction of a tv show but are still watched.
Personally, when I have 15—30 min to watch something, I prefer some food show with no strings attached instead of having to watch a specific show and having to remember what happened last time with the protagonist and the antagonist. (i.e. Dark)
This attitude makes it harder for Netflix to make shows that do gain an audience, and it only gets worse every time they betray their viewers' trust.
Meanwhile HBO/Max/Whatever seems to do a pretty good job, even when the shows are pretty niche. Of course I see advertising for House of the Dragon or any of the big prestige HBO shows, but also for their niche Max based stuff (which seems to be going away a bit..) like Flight Attendant or Doom Patrol.
There are several shows I've watched the first few episodes of, enjoyed, then got busy. By the time I'm thinking about picking them up again I hear they've been canceled with no actual ending. If they didn't have the viewership to keep going I wouldn't be mad (that's on me, I guess), but if they don't have an ending I'm never going to finish them.
I'm happy to pay a subscription fee for months I'm too busy to use it (which seems ideal from a streaming provider's cost/benefit perspective), but if most of your shows follow this path there's effectively "nothing to watch," so I cancel.
Netflix gave people what they wanted, a single low price for everything and they could watch what they wanted when they wanted to without ads. People strongly preferred binge watching. The networks decided to kill off netflix by puling their content and running their own ad filled streaming services that doled out episodes once a week on a schedule again so that they could control what people were watching and when, maximize advertising, and better control the conversations on social media.
The same people who made TV shit in the first place have been trying to force us back to what they preferred. Now people spend as much or more on streaming services as they did on cable, they see tons of ads, and they have to wait around for permission to see new episodes on someone else's schedule. Streaming services threaten to cancel anything that doesn't get a ton of views the moment they permit viewers to watch them. Popular shows like The Tick were canceled based on views after just six weeks after release!
Steaming as an alternative to cable TV was sabotaged deliberately and netflix is so bad at producing content that they can't save us. Piracy is the future of ad free TV on your own schedule.
Shadow and Bone
Agent Elvis
Captain Fall
Glamorous
Farzar
The article doesn't even contain a list, you have to read it all. This goes against all ways of correctly and efficiently disseminating information.
Oh, and the link on 'Netflix' doesn't go to www.netflix.com. It goes to the Independent. Same with 'Shadow and Bone', you'd expect it to go to Netflix' page of this show, but no, to the Independent.
I hate modern journalism.
I also suspect that this is what distinguishes particularly remarkable companies: their ability to suss out the immeasurable details that matter.
That would probably look like raising funds to produce the first couple of episodes from investors, then funding the continuation of the show through episode-by-episode revenue (based on viewership) and/or donations from fans.
Having to shut down production and fire everything up again after every episode based on the how the numbers look after every release seems like a logistical nightmare.
It would be harder to get trial, but if a pilot episode was free to watch on the show's website, then people could pay for the rest of the episodes right there. Conversion would also be lower than if it was distributed on a pre-paid subscription that someone already has, but at least the people paying for the show decide with their wallet if it continues to get funding.
I've got a concept for an animated series and I'm planning to release it on youtube. I'm hoping that if it gets enough of a following, I can make it work with just the revenue from youtube. Of course, this kind of model doesn't usually work for high production value content unless the people involved want to bootstrap it.
People are only willing to get burned a limited number of times with getting invested in a show and having it prematurely cancelled. At some point this will impact viewership of new shoes as people don't want to get burned. In my case, I will never forgive Netflix for cancelling Mindhunter. Even Ozark, which was very good, was rushed to finish in a 4th season, to its detriment.
I saw an author complaining about people doing this with books, arguing readers were the problem because this affects what gets published. Readers (and viewers) don't owe you a living. I got burned on book series years ago, promising to only start finished series. I started a trilogy called a Song of Ice and Fire in 2002 (of course not knowing it wasn't a trilogy) after the whole Robert Jordan decade long saga.
Google has the same problem with new projects: people expect them to get cancelled. It becomes a self-fulfilling prophecy. Apple does this much better. Apple keeps plugging away at Apple Pay and it's a payment powerhouse now after many eyars. How many iterations have we had of Google Checkout, Google Wallet, Google Pay, Android Pay, etc have we had?
IME HBO is still th eking of seeing things through. It's had some series cancelled prematurely (notably Deadwood, Rome and the abomination that was the last 2 seasons of Game of Thrones) but it has a good track record. Some Netflix series have had a satisfactory ending (eg Bojack Horseman) but so many don't. Even Prime is better (eg Bosch).
Netflix is using metrics that'll turn it into a cheap reality TV content farm.
Nothing negative towards Rowan, he's great. Netflix is not.
I infinitely prefer an 8-, 10-, or 12-episode season that tells exactly how much story the writers actually have for the season, and not any more. And where the writers actually have the time to make those episodes great, rather than be forced to crank out whatever state a story happens to be in at the end of each week's deadline.
I don't ever want to go back to the weekly 22/24-episode seasons.
Maybe that is because after two years, I've all but forgotten why I was excited about a show in the first place.
It used to be on network TV that a season ended in May and the next started in September. I can wait four month for the next season.
Now seasons are as short as 10 episodes, and then we wait for two or three years for the next season. It's like the opposite of striking the iron while it's hot. They delay a season so long that any hype and excitement fizzles out before the next installment arrives.
I realize making the financial math work for productions like this isn't easy, but this feels like they are damaging the brands that they are trying to create.
My feeling is that there is very few recent Hollywood movies that are released but a massive amount of "Netflix produced" crappy series and movies. Most of them are boring or copycat of stories that are done a thousand times.
I think that their content is now almost totally targeted at binge watching any random content.
They still produce some great content. Recently watched Bodies and the Fall of the House of Usher. Both fantastic shows.
I keep it for accidental new releases (like that new Wes Anderson’s short movies, which I found quite enjoyable; and The Killer was not bad) and some old series I haven’t yet found time to finish (House of Cards), but overall quality or the majority or their releases feels unimpressive I can’t even remember what was the last thing I’ve liked.
Just an anecdote, of course. This is by no means an objective opinion - quite the contrary, it's a very subjective data point.
I'm only saying I generally find good stuff to watch on Netflix which is of course subjective. I quite enjoyed The Killer.
Disney, Apple, and HBO we pay for it when there's something we want to watch. But they don't have enough good content to keep a constant subscription like we do with Netflix.
Amazon is probably the worst of all. We only have it because it comes included with Prime.